NormaTrack AI
The copilot that
knows your catalog,
not just sustainability.
Ask about your products, materials, or compliance status and get answers grounded in your own live data — not generic AI knowledge. Confirm a fix and it applies it. Attach a CSV and it imports it. No other step in between.
Why it's different
Not a chatbot bolted
onto a dashboard.
Most "AI assistants" in sustainability software answer general knowledge questions. NormaTrack AI is wired directly into your catalog, your import/export pipeline, and your permissions — so it can actually do the work, not just describe it.
It only knows your data — and says so when it doesn't.
Every answer is pulled live from your own catalog, materials, suppliers, and compliance records — never invented. Ask about a specific product or supplier by name and it cites the real numbers, not an industry average.
It never writes to your database without you saying yes.
It can simulate a material swap or fix a data quality issue and show you the exact before/after impact — but it only writes the change after you explicitly confirm, and only if your role has permission to make it.
Your conversation carries over — across devices, across days.
Pick up a conversation on your phone where you left off on your laptop. It also watches your data quality and compliance status in the background and flags what needs attention before you even ask.
What it can actually do
Six things most sustainability
AI assistants can't do.
Every capability below is connected to the same live catalog, import/export pipeline, and permission system that powers the rest of NormaTrack — not a separate demo.
01
Real answers, not averages
Ask which products are ready to publish as DPPs, where your carbon footprint is concentrated, or which suppliers are missing certifications. It queries your live catalog and answers with specific names, numbers, and sources — not industry generalities.
02
Simulates before it commits
Ask "what if we swapped organic cotton for recycled polyester" and it computes the real before/after CO₂e, water use, and score change for that variant — instantly, before anything touches your database.
03
Imports a CSV or Excel file in chat
Attach a file directly in the conversation. It runs the same smart column-matching engine behind NormaTrack's bulk import, shows you a preview of what will change, and commits only once you confirm.
04
Exports on request, not on a menu hunt
Ask for a CSV or Excel export of any slice of your data and get back a real, working download link in the conversation — no navigating to a separate export screen first.
05
Fixes data quality issues — with permission
It runs a live data quality scan, shows you exactly what's incomplete or inconsistent, and applies the fixes it's confident about only after you say yes — and only if your role is allowed to make that change.
See the data quality scanner06
Works in the background, not just on demand
It watches your data quality and compliance status on a schedule and proactively notifies you when something needs attention — instead of waiting for you to remember to ask.
How it works
Three steps from question
to done.
No separate tool to open, no export/import round trip. It runs inside the same chat you're already using.
Ask in plain language, get a grounded answer
Type a question the way you'd ask a colleague — "which products are ready to publish?" or "where is our footprint concentrated?" NormaTrack AI queries your real catalog and answers with specific product names, numbers, and next steps.
Attach a file, review the mapped preview
Drop a CSV or Excel file straight into the chat. It's parsed with the same column-matching engine behind NormaTrack's bulk import, and you see exactly what will change before anything is committed.
Confirm, and it acts
Say yes and it applies the fix, the material swap, or the import — writing to your database only after your explicit confirmation, and only if your role has permission to make that change.
FAQ
Common questions
Stop switching tabs.
Start asking.
NormaTrack AI is included with every workspace — connected to your catalog, your imports and exports, and your compliance data from day one.
Data quality scanner
The same scan-and-fix engine NormaTrack AI calls under the hood — see it as a standalone dashboard tool.
Explore the scannerIntegrations
Connect Shopify, SAP, Google Sheets, and 20+ other tools — the same data NormaTrack AI reasons over.
See integrationsMethodology & data sources
How NormaTrack calculates LCA and where emission factors come from — the numbers behind every AI answer.
Read the methodology